Google Ads, or Google AdWords, as it was formerly known, is an advertising platform that allows you to target users based on their search history. It’s an invaluable tool if you want to increase your website traffic and drive sales leads.
But how does it work? And how much does it cost? Let’s outside in and find out everything you need to know about Google Ads and why it matters for your small business.
What Is Google Ads
A Step-by-Step Guide: While most people recognize Google as a search engine, there’s much more to it than that.
One of its most prominent revenue streams is advertising, and every year, more and more marketers are learning how beneficial Google ads can be.
If you’re trying to decide whether or not Google ads are right for you or your company, read on we’ll walk you through everything you need to know about what is Google ads.
Who Should Use Google AdWords
If you have a brick-and-mortar location, it’s incredibly easy to use AdWords. Whether you’re running a salon, restaurant, or clothing store, people who come in through AdWords are already primed and ready to buy and they’re more likely to make impulse purchases while they’re on site.
The Cost Of Running A Google Ad
How Much Will It Cost To Run A Google Ad For My Business? The answer is simple- it depends.
It depends on which of its two distinct services you use-
- AdWords or
- Google Display Network
Whether you’re just starting out, or whether you’ve been running ads in one form or another, there are all sorts of factors that will impact how much you spend each month.
Your industry, your site, and even your goals may play a role in determining which package is right for you.
Benefits Of Google Ads For Small Businesses
With over 1 billion searches a day on Google, it makes sense that online marketing and advertising is one of if not the most effective forms of marketing available today.
It’s also cost-effective since you only pay when someone clicks through from an ad and visits your website.
- – Facebook ads are more affordable than search engine advertising.
- – PPC ads on sites like Yahoo and Bing aren’t quite as low in cost, but can still be quite effective at driving traffic to your site.
Setting Up Google AdWords For Your Business
Why Google AdWords? Google AdWords is an advertising platform offered by Google, where advertisers bid on keywords that people search for.
The advertiser with the highest bid or who has a Quality Score closest to 10 wins and their ad is displayed when someone searches for their keyword.
There are three different types of ads:
- Text ads
- Image ads
- Video ads
By bidding on specific terms you can reach users at exactly the right time when they’re looking for your products or services. And as long as you pay each month, you have full control over everything related to your account.
We’ll start off with setting up simple text-based ads that show whenever someone searches for words or phrases related to what you sell. It’s called pay per click, and it’s one of two main types of advertising on AdWords.
The other main type is pay per impression, where you pay each time your ad is shown without any clicks at all.
You might have seen these when browsing online. They appear as text links in a column along the right side of a search results page, in Gmail, and more places.
- As an advertiser, you can choose between cost-per-click (CPC) and cost per thousand impressions (CPM).
- If you don’t want to spend anything until users click on your ad, then CPC is ideal otherwise, CPM can be a good choice because it doesn’t require single user interaction.
Monitoring And Adjusting Campaigns
Once you’ve created a campaign, it’s important to monitor its performance and adjust as needed.
Running an ad without monitoring it is like fishing in a lake and never checking your line at some point, you might catch something or you might not.
Monitoring allows you to see what is happening with your ad and can help guide how you tweak, remove or expand upon campaigns.
Wrap It
If you run a website or plan on having one in the future, then you might be wondering about how to get more exposure. One way is through Google ads. However, simply getting an ad campaign doesn’t mean people will click on it. That takes a little bit of work and dedication on your part as well. Check out these tips and tricks if you’re interested in seeing what it takes to get a successful ad campaign going.
