Why Do You Need Web Support & Maintenance Services for your Website?
Web maintenance services and web support services are important parts of your website to keep running smoothly and efficiently, but they can be confusing if you don’t know what they are or how they work.
To understand what are Web Support & Maintenance Servicesand why you need them, it’s best to start with the basics of what they are and how they function. Here’s what you need to know about web support and maintenance services and why they are crucial to your business’s success.
Do I need Web Support & Maintenance Services?
Websites are supposed to be relatively maintenance-free, right? Not really. If you build a house and never paint it, chances are it’s going to look pretty tired in a few years.
If you build a website and don’t keep up with regular updates, it’s going to look worn out soon as well. People using your site aren’t just interested in visiting they want an experience that makes their lives easier or more enjoyable.
People stop using outdated sites because they simply can’t do what they need or want to do on them or they feel like they might get stuck if they make a wrong move while working on your site.
When people stop seeing real value in your site, then problems start cropping up and so does the bad word of mouth advertising for your business.
Web Support and Maintenance Benefits
Your website’s online presence is an integral part of your business. If you can’t be reached by your customers, you’re missing out on sales.
Here are some benefits of Web Support & Maintenance Services.
- Web support allows people to get in touch with you through email and phone right from their devices.
- This allows them to reach you faster than ever before wherever they are, at any time of day or night.
- There’s no doubt that web support can improve customer service, which is vital for long-term growth in a competitive market.
- It also saves employees time spent responding to inquiries so they can focus more attention on client concerns.
Whether your company sells products or services, web support has a great advantage.
Faster Response Times
Faster response times help retain current clients while gaining new ones, giving customers prompt access to information and assistance builds trust.
According to statistics from 2011 from NetBase, nearly half (48%) of consumers expect a response within six hours when using social media as a channel for contacting companies about issues/concerns.
Simultaneously speedier responses increase sales nearly 80% of Americans use mobile phones for shopping.
Types of Website Maintenance Services
Website support and maintenance services are also known as Webmaster services.
A Webmaster is someone who helps maintain a website by doing things like:
- Installing software
- Improving speed
- Adding new features
- Fixing problems
This is a great way to outsource some of your tasks without sacrificing quality having a professional manage your website can help keep it secure and make sure it stays online and updated.
If you’re not skilled in web design yourself, but still want to run an attractive and effective site that will draw traffic, outsourcing maintenance and support may be a wise option.
Here are a few common types of Web maintenance/support services available:
Installation means setting up certain aspects of your site like domain name registration.
Configuration includes setting up databases if needed, configuring FTP accounts, or optimizing pages for search engines so they show up higher in search results.
Any website can be vulnerable to security attacks from malware and hackers, viruses don’t discriminate between large corporations and small sites.
There are numerous free tools available that help you detect security flaws.
But it’s also a good idea to have someone regularly checking for possible problems as part of web support & maintenance services.
Aside from security issues, there are many other things that can cause your website to crash from faulty code and corrupt data files to misdirected links.
Having someone proactively monitoring for these types of issues is an important part of Web Support & Maintenance Services.
Before launching any new features on your site, it’s important to test them thoroughly and make sure they work properly in all browsers, outsourcing Web Support & Maintenance Services lets you focus on building a fantastic website while someone else makes sure it runs smoothly.