How to get Google Ads for your small company

How to get Google Ads for your small company

Google Ads Experts

Google Ads, or Google AdWords, as it was formerly known, is an advertising platform that allows you to target users based on their search history. It’s an invaluable tool if you want to increase your website traffic and drive sales leads.

But how does it work? And how much does it cost? Let’s outside in and find out everything you need to know about Google Ads and why it matters for your small business.

What Is Google Ads

A Step-by-Step Guide: While most people recognize Google as a search engine, there’s much more to it than that.

One of its most prominent revenue streams is advertising, and every year, more and more marketers are learning how beneficial Google ads can be.

If you’re trying to decide whether or not Google ads are right for you or your company, read on we’ll walk you through everything you need to know about what is Google ads.

Who Should Use Google AdWords

If you have a brick-and-mortar location, it’s incredibly easy to use AdWords. Whether you’re running a salon, restaurant, or clothing store, people who come in through AdWords are already primed and ready to buy and they’re more likely to make impulse purchases while they’re on site.

The Cost Of Running A Google Ad

How Much Will It Cost To Run A Google Ad For My Business? The answer is simple- it depends.

It depends on which of its two distinct services you use-

  • AdWords or
  • Google Display Network

Whether you’re just starting out, or whether you’ve been running ads in one form or another, there are all sorts of factors that will impact how much you spend each month.

Your industry, your site, and even your goals may play a role in determining which package is right for you.

Benefits Of Google Ads For Small Businesses

With over 1 billion searches a day on Google, it makes sense that online marketing and advertising is one of if not the most effective forms of marketing available today.

It’s also cost-effective since you only pay when someone clicks through from an ad and visits your website.

  • – Facebook ads are more affordable than search engine advertising.
  • – PPC ads on sites like Yahoo and Bing aren’t quite as low in cost, but can still be quite effective at driving traffic to your site.

Setting Up Google AdWords For Your Business

Why Google AdWords? Google AdWords is an advertising platform offered by Google, where advertisers bid on keywords that people search for.

The advertiser with the highest bid or who has a Quality Score closest to 10 wins and their ad is displayed when someone searches for their keyword.

There are three different types of ads:

  • Text ads
  • Image ads
  • Video ads

By bidding on specific terms you can reach users at exactly the right time when they’re looking for your products or services. And as long as you pay each month, you have full control over everything related to your account.

We’ll start off with setting up simple text-based ads that show whenever someone searches for words or phrases related to what you sell. It’s called pay per click, and it’s one of two main types of advertising on AdWords.

The other main type is pay per impression, where you pay each time your ad is shown without any clicks at all.

You might have seen these when browsing online. They appear as text links in a column along the right side of a search results page, in Gmail, and more places.

  • As an advertiser, you can choose between cost-per-click (CPC) and cost per thousand impressions (CPM).
  • If you don’t want to spend anything until users click on your ad, then CPC is ideal otherwise, CPM can be a good choice because it doesn’t require single user interaction.

Monitoring And Adjusting Campaigns

Once you’ve created a campaign, it’s important to monitor its performance and adjust as needed.

Running an ad without monitoring it is like fishing in a lake and never checking your line at some point, you might catch something or you might not.

Monitoring allows you to see what is happening with your ad and can help guide how you tweak, remove or expand upon campaigns.

Wrap It

If you run a website or plan on having one in the future, then you might be wondering about how to get more exposure. One way is through Google ads. However, simply getting an ad campaign doesn’t mean people will click on it. That takes a little bit of work and dedication on your part as well. Check out these tips and tricks if you’re interested in seeing what it takes to get a successful ad campaign going.

How to Create a Facebook Business Page and Advertise for Free

Facebook business page

Facebook ads are a great way to target your ideal customers, but if you don’t have any fans of your page to advertise to, they aren’t very useful! Luckily, it’s easy to create your own Facebook business page that can become the hub of all your social media activity. To start creating Facebook business pages and advertising on them, check out this guide.

1. Create a Facebook account

Creating a Facebook account is easy to like,

  • Enter your basic information
  • Choose a profile picture
  • Add interests and other personal information

Before you know it, you’ll be ready to interact with friends on Facebook. You can also use Facebook to find new customers and grow your business. Learn how in our guide.

2. Create your Facebook business page

After you’ve signed up for an account, it’s time to actually set up your Facebook business page.

On your personal profile, go to Info, then select Contact and Basic Info. Scroll down until you see Facebook Pages at the bottom of that screen.

From there, simply click Create New Page if it isn’t already selected.

3. Know your target audience

The audience is important because it will influence what type of Facebook business page you create. Do you want people to send their resumes? If so, include your email address on your page.

Are you selling a product or service? Include links to purchase. Do you want visitors to come to your website and look around? Include a link in your About section. Your audience will help determine how your Facebook business page should look, how much personal information you share, and how many photos are appropriate.

4. Use your website to advertise on Facebook

Be sure to include instructions on how readers can find you on Facebook.

If you already have an active business page, link back from your website. If not, direct users towards creating their own business page. People are more likely to trust businesses they’ve heard of through Facebook ads than ones they haven’t.

Key Point

By encouraging people to like your Facebook page, you’re increasing your chances of reaching potential customers and establishing yourself as an industry leader.

5. Keep an eye on your numbers

In order to build up your fan base on Facebook, you’ll want to keep an eye on your number of likes, shares, comments, and so forth.

The more these numbers grow while retaining quality, the better. For example, when more people like your page or add it as a favorite than follow it the ratio of likes-to-followers is especially important, you know you’re doing something right.

6. Promote your posts

Promoting your posts is an important step in getting more people to read what you’ve written.

Get your posts in front of as many eyeballs as possible by making them available on Facebook, Twitter, Pinterest, LinkedIn, Google+, Reddit, Tumblr, or whatever social platforms you use regularly.

By promoting your content on these sites and by interacting with other users on each platform you can tap into audiences that you wouldn’t be able to reach if you were just blogging or posting articles elsewhere.

7. Choose an ad type

Facebook recommends using link ads or sponsored stories as these are more effective than other types of Facebook ads.

Link ads can be used to direct customers directly to your Facebook business page sponsored stories can promote your page or group, link, or event so users who like your content will see it appear in their news feed.

Both of these options are cost-effective since you don’t have to pay every time someone clicks on your content, but you still get free exposure on Facebook.

8. Designing your ad campaign

All Facebook ad campaigns are based on one or more audiences. An audience is simply a collection of people defined by things like location, interests, gender, or behaviors.

Before you begin creating your campaign, think about what kinds of people you want to reach with your business page.

Once you know that, think about why they would care about it and how they would know they should care in order to be included in your audience.

How to use Social Media for your business

Social Media

Social media has become one of the most popular ways to communicate with others, and it has now become an integral part of many businesses as well.

However, as these platforms continue to grow in popularity, companies must struggle to keep up with the constant changes being made, and new features being added to each site.


When it comes to social media management for your business, you must be aware of the benefits this will bring your company before you begin investing time and money into any one platform.

The following are some of the top reasons why social media development and management can be beneficial to your business.

Social Media

Social Media refers to websites and applications that enable users, individuals, organizations, or businesses to socially interact through a virtual environment.

Social Media includes content-sharing sites such as YouTube, Facebook, LinkedIn, and Twitter.

Other content-sharing sites, Microblogging tools like Tumblr, video hosting services like Meerkat, Periscope, and Dailymotion, forums like Reddit, Stack Overflow, and Quora as well as various other web communities.

Benefits of Social Media Marketing

Building Your Brand and Audience Social media marketing is a boon when it comes to building your brand and audience.

  • It allows you to have conversations with current customers, prospective customers, and influencers in your niche.
  • Using it as a part of your marketing strategy is vital if you want people to know who you are, where you are, and what you do.
  • Several social media platforms allow you to build a following by using compelling content that gives value to those in your target market.

Once people begin following you, they’ll be able to see updates about new products or services that your company has available.

They’ll be notified via email and they can sign up immediately instead of waiting until they visit your website and then becoming frustrated at all of the links that lead back to their favorite site.

Research Before Getting Started

Before you dive in, you’ll want to assess which platforms will work best for your brand.

You’ll also want to think about what audience you want to target, what kind of content you’re hoping to publish, and how often you can commit to posting.

If you only have a few minutes, we recommend setting up a Twitter profile it takes seconds, but it gives you an opportunity to connect with potential customers.

Don’t worry if it seems intimidating once you get started, you’ll be glad you took that first step!

Learn as much as possible before using social media for marketing: It is important to learn about various aspects of these different channels and how they can help or hinder your goals.

Tools to Help You Manage Your Social Media Accounts

Hootsuite and Buffer are social media management tools that make it easier to monitor and respond to multiple accounts at once.

Hootsuite gives you more analytics data than Buffer, but Buffer has a nice visual dashboard. Which tool you choose will depend on what’s most important to your data or design.

Building Relationships

Social media, when used as a marketing tool, is an effective way to build relationships with potential and existing customers.

Customers like having that personal touch and being able to talk directly with a company’s representatives.

So, can create a more solid relationship between you and them.

It also gives you the marketer an opportunity to engage in real-time with those people who are interested in what you have to offer.

Use social media as a means of communicating information and interacting directly with your target audience.


Social media allows you to break through barriers put up by age, location, and income level, you may be surprised at how easy it is to get on a person-to-person level with someone whose circumstances don’t mirror yours at all.

Social media offers an experience rather than just another ad on television or radio. A conversation across cyberspace can build valuable relationships with new and current clients alike.

LinkedIn Sales Navigator Training – Tips, Tricks, and What You Need to Know

Sales Navigator

LinkedIn Sales Navigator Training and converting clients

For many sales professionals, LinkedIn can be an invaluable resource when it comes to generating leads and making connections. But what if you’re not sure how to use LinkedIn Sales Navigator to its full potential?

In this article, we’ll cover what Sales Navigator is and how it can benefit your business, plus offer some tips and tricks to help you get the most out of this program. Let’s jump right in.

Selling is everything in life.
In fact, either you’re selling or you’re failing.

Access the training

Once you have access to your Opportunities account, you can view your leads’ contact information.

If they’re not already connected on LinkedIn, you can add them directly from here otherwise or if they are but want more information about your company, go ahead and send them a message through LinkedIn.

Remember: Anyone can message anyone! Don’t be afraid to reach out.

Create your LinkedIn profile

Since sales professionals are expected to be active on social media, LinkedIn is an easy platform for tracking your connections.

Your profile is more than just a place for potential clients or employers to find you. It’s an online resume of your work history and professional accomplishments.

As such, you must fill out every aspect of your profile so that recruiters or companies looking for new talent can get a full picture of your skillset.

Optimize your profile

Optimizing your LinkedIn profile can help you make a positive impression on colleagues and clients. But with so many options in terms of how you present yourself online, it can be overwhelming trying to figure out where to start.

Here are a few ways to optimize your profile for professional success. Include a professional-looking headshot. It’s an obvious move, but one that shouldn’t be overlooked.

If you don’t have access to a high-quality photo, try taking one with your smartphone or ask someone at work if they could take one for you.

Fill out your Summary section

One area where LinkedIn users often fail is their Summary section. A summary has a dual purpose.

Let people know what you do and why they should want to hire you.

<ul><li><strong>Let people know what you do and why they should want to hire you.</strong></li></ul>

List Your Skills & Endorsements

At some point, potential employers will check your endorsements, which consist of skills you’ve listed as well as recommendations from colleagues.

Use LinkedIn Sales Navigator (LNS) effectively

As you begin using LinkedIn’s latest features such as LNS, it’s helpful to have a clear understanding of how these new tools can add value. LinkedIn Sales Navigator is only available with paid accounts.

Use LinkedIn lead generation tools

LinkedIn is a great resource for sales reps looking to generate leads.

The company’s website offers four tools specifically geared toward B2B sales reps:

  • LinkedIn Answers
  • LinkedIn Pulse
  • LinkedIn Recommendations
  • InMails

With over half of its users in business-to-business roles, LinkedIn can be an invaluable tool when prospecting for new clients.

Using LinkedIn for lead generation is connecting with potential contacts.

With LinkedIn Analytics you have access to valuable information that can help you sell your products or services.

Manage your leads using LNS

There are a lot of ways in which you can use LinkedIn Sales Navigator (LNS) for lead management.

If you’re using LNS for lead management purposes, you should keep it in mind when managing your leads.

These will help you make sure that your leads convert into sales opportunities. This is especially important if you’re trying to close a sale with one of these individuals or corporations.

Some key features of LNS

  • LinkedIn Lead Source
  • Sales Navigator Manage Leads
  • LinkedIn Lead Manager API integrations


In today’s modern workplace, it’s easy for an employee to feel like they’re not keeping up with their company’s social media strategy. But with LinkedIn training available at all levels of a business—including that of an individual employee—it’s never been easier for you to learn more about social selling techniques. And if your company offers LinkedIn Sales Navigator Training? Even better!

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