How to Create a Facebook Business Page and Advertise for Free
Facebook ads are a great way to target your ideal customers, but if you don’t have any fans of your page to advertise to, they aren’t very useful! Luckily, it’s easy to create your own Facebook business page that can become the hub of all your social media activity. To start creating Facebook business pages and advertising on them, check out this guide.
1. Create a Facebook account
Creating a Facebook account is easy to like,
- Enter your basic information
- Choose a profile picture
- Add interests and other personal information
Before you know it, you’ll be ready to interact with friends on Facebook. You can also use Facebook to find new customers and grow your business. Learn how in our guide.
2. Create your Facebook business page
After you’ve signed up for an account, it’s time to actually set up your Facebook business page.
On your personal profile, go to Info, then select Contact and Basic Info. Scroll down until you see Facebook Pages at the bottom of that screen.
From there, simply click Create New Page if it isn’t already selected.
3. Know your target audience
The audience is important because it will influence what type of Facebook business page you create. Do you want people to send their resumes? If so, include your email address on your page.
Are you selling a product or service? Include links to purchase. Do you want visitors to come to your website and look around? Include a link in your About section. Your audience will help determine how your Facebook business page should look, how much personal information you share, and how many photos are appropriate.
4. Use your website to advertise on Facebook
Be sure to include instructions on how readers can find you on Facebook.
If you already have an active business page, link back from your website. If not, direct users towards creating their own business page. People are more likely to trust businesses they’ve heard of through Facebook ads than ones they haven’t.
By encouraging people to like your Facebook page, you’re increasing your chances of reaching potential customers and establishing yourself as an industry leader.
5. Keep an eye on your numbers
In order to build up your fan base on Facebook, you’ll want to keep an eye on your number of likes, shares, comments, and so forth.
The more these numbers grow while retaining quality, the better. For example, when more people like your page or add it as a favorite than follow it the ratio of likes-to-followers is especially important, you know you’re doing something right.
6. Promote your posts
Promoting your posts is an important step in getting more people to read what you’ve written.
Get your posts in front of as many eyeballs as possible by making them available on Facebook, Twitter, Pinterest, LinkedIn, Google+, Reddit, Tumblr, or whatever social platforms you use regularly.
By promoting your content on these sites and by interacting with other users on each platform you can tap into audiences that you wouldn’t be able to reach if you were just blogging or posting articles elsewhere.
7. Choose an ad type
Facebook recommends using link ads or sponsored stories as these are more effective than other types of Facebook ads.
Link ads can be used to direct customers directly to your Facebook business page sponsored stories can promote your page or group, link, or event so users who like your content will see it appear in their news feed.
Both of these options are cost-effective since you don’t have to pay every time someone clicks on your content, but you still get free exposure on Facebook.
8. Designing your ad campaign
All Facebook ad campaigns are based on one or more audiences. An audience is simply a collection of people defined by things like location, interests, gender, or behaviors.
Before you begin creating your campaign, think about what kinds of people you want to reach with your business page.
Once you know that, think about why they would care about it and how they would know they should care in order to be included in your audience.